Organic video content offers limitless possibilities to positively impact your integrated marketing strategy outside of paid advertising. Organic videos are dynamic creative assets shared on owned platforms without paid budget behind them used to engage, inform, and capture audiences. Content is authentic and resonates with viewers on a deeper level. Organic videos should be leveraged effectively alongside paid marketing efforts to drive brand awareness and traffic to your website. 

Telling Your Brand’s Story 

One of the most powerful ways to utilize organic videos is leveraging them to tell your brand’s story. Highlight the people, values, and culture behind your products or services within your video content to forge a genuine connection with your prospective audience. Customers today are craving authenticity, and videos allow you to deliver just that. Consider creating a brand video that can be shared on your owned channels, from social media to your website and email marketing campaigns. 

Testimonials: Harnessing the Power of Your Community 

Encourage your customers to create videos featuring your products or sharing their experiences with your brand. This type of testimonial video content builds trust and allows your customers to become advocates for your brand. By reposting and featuring user-submitted video content, you can increase your brand reputation in market.  

Leveraging Influencers and Brand Ambassadors 

Organic videos play a vital role in influencer marketing. Collaborating with influencers who align with your brand values can result in powerful organic video content. Influencers possess the unique ability to connect with followers authentically, making their content more relatable and engaging. By integrating your brand naturally into their videos, you tap into their influence, reaching new audiences and strengthening your brand’s credibility. 

Embracing Trends and Challenges 

With this type of video content, adapting to current trends and challenges will allow you to increase visibility without the backing of paid spend. By staying attuned to what’s happening in the digital space and creatively incorporating these trends into your video content, you can create buzz and spark conversations around your brand. Capitalizing on hashtags and viral trends, from dance challenges to DIY tutorials, can increase your engagement and followership on social media channels, and ultimately drive more traffic to your website for conversion. 

Create Once and Use Many 

Organic videos can be developed and shared across multiple social media channels to increase awareness and engagement among prospective target audiences. Conveniently, they can also be implemented within your other owned channels and assets – embedding video content on your website can help increase its SEO value, which is vital to driving more organic traffic. Some organic content may also be repurposed to create video ads for paid channels. By harnessing the power of organic videos, you can strengthen your brand’s identity, foster community engagement, increase brand loyalty, and widen your prospective audience pool at the top of your marketing funnel. Don’t be afraid to experiment and take risks! At the same time, don’t forget to analyze channel analytics to optimize on top performing content, allowing you to focus on what drives the most conversions and ROI for your business.