Rebranding THP: Introducing a New Logo and Website
BG was hired to relaunch Thompson Hennessey & Partners’ (THP) identity with new branding and a contemporary logo design. The goal was to reflect THP’s extensive industry knowledge and experience while conveying unique differentiators that set the firm apart.
Innovative Success: Launching D’Amore-McKim’s MS Program
The Opportunity D’Amore-McKim engaged Belfort Group (BG) for a higher education marketing campaign with a target of enrolling 20-30 students for the first semester of their new one-year MS in Innovation program. BG needed to introduce the MS in Innovation program, as well as increase brand awareness for the newly renamed D’Amore-McKim School of Business. […]