The Opportunity

In a rapidly evolving digital landscape, UNICON, a consortium for executive education programs, identified the need to enhance their online platform to better serve their members and audience. With a mission to provide valuable content and resources, they embarked on a journey to revamp their website, aiming to streamline news, updates, and engage their membership with a modern and user-friendly design. This case study delves into the transformation of UNICON’s online presence and highlights the remarkable features and functionalities that now empower their mission.

The Strategy

UNICON’s previous website was functional but lacked the modernity and user-friendliness required to meet the ever-changing digital demands. They faced several challenges:

• Outdated Design: The website’s design was not visually appealing and failed to effectively engage visitors.
• Content Management: Updating and managing content on the website was cumbersome, hindering their ability to keep members informed in real-time.
• Searchability: Locating specific information or member details was challenging on the old website.

To address these challenges, UNICON collaborated with a Belfort Group to redesign their website. The primary focus was on creating a modern, simple, and user-centric platform that would prioritize their content. UNICON’s commitment to providing valuable content and resources is now more accessible and engaging than ever before, ensuring that their members remain informed and connected.

The Result

Notable features and functionality of the redesigned website include:

• Searchable Membership Directory
• Dynamic content feeds
• CMS Integration
• User-friendly backend for staff implemented content updates

These enhancements have transformed UNICON’s online presence, making valuable content and resources more accessible and engaging for members. The new platform ensures real-time updates and enhances connectivity within their community.