The Opportunity

LCB Senior Living (LCB), a leader in senior housing, development, and operations with three decades of experience partnered with Belfort Group (BG) to enhance their digital presence and engagement across all communities. With a commitment to providing exceptional care and service for seniors in thriving communities, LCB needed a digital marketing strategy that would increase brand awareness and drive qualified leads for their various living options. The challenge was to create cohesive and compelling campaigns that resonated with their target audiences, highlighting the unique features of each community while driving home what makes LCB the premier senior living provide in the Northeast.

The Strategy

Belfort Group conducted a comprehensive audit of LCB’s existing digital marketing campaigns and strategies. Utilizing insights from this assessment, we overhauled the campaign structure across all digital channels, redesigning and developing new creative assets, adding new digital channels to their media mix, enhancing the prospect journey, optimizing budget allocation, and improving key performance indicators such as cost per conversion. This strategic approach not only ensured a stronger foundation for achieving campaign objectives but also facilitated the revamp of digital and paid marketing efforts, positioning LCB around their key differentiators. Our ongoing evaluation and meticulous monitoring continue to inform campaign updates, while leveraging engaging content and precise targeting to drive visibility and success in real-time.

The Result

From the start of our engagement in 2021, we have developed a true partnership with the LCB team to support their efforts to maximize paid digital budgets, significantly reduced cost per acquisition, increase qualified leads, and strengthen LCB’s brand reputation within their target markets.