The Opportunity

Located in Putney, Vermont, Landmark College (LC) specializes in educating students with learning differences such as ADHD, dyslexia, and autism. Landmark College’s mission is to transform the way students learn, educators teach, and the public perceives education. They provide highly accessible learning approaches that empower individuals who learn differently to achieve their greatest potential.  

Anticipating the increasing demand for online learning, LC developed LC Online programs based on decades of research. Drawing on over 40 years of educational expertise, LC aimed to create a comprehensive online pathway that mirrors the success of its on-campus programs.

LC Online serves both high school students and current college attendees, providing a supportive online environment with dedicated professors and advisors. This platform helps students develop essential executive function skills critical for academic success and personal growth. Additionally, LC Online offers a post-baccalaureate certificate program tailored for educators and professionals seeking to enhance their skills.  

With LC Online, LC replicates the support and educational value that its on-campus programs provide and makes everything web-based. LC needed to amplify this messaging and build more brand visibility for LC Online to connect with more prospective students, parents, and educators.  

The Strategy

LC collaborated with BG to develop a sub-brand and a website for LC Online that brought more awareness to its online programs. BG created a visual brand identity and established brand guidelines. These ensured a cohesive theme and messaging that guided the design of the logo and website. This approach allowed BG to establish LC Online’s identity, maintaining ties to Landmark College while asserting its distinct presence.

BG also developed videos for LC Online that highlighted student success stories. These videos touched upon the unique educational value the programs provide to students, parents, and educators. Additionally, BG created paid social media ads to further amplify these messages.

The Result

LC built more awareness for its online programs and connected with more prospective students, educators, and parents who could benefit from online learning. Additionally, LC was able to shatter the stigma that online learning doesn’t work effectively for students with LD. They proved that a neurodivergent student can thrive in an online learning environment that connects them with sufficient support and resources.