The Opportunity

Brighton Marine, a Veteran network community located in Brighton, MA, is a non-profit organization that connects Veterans with the services they need to transition and maintain life after military service. In need of a strong corporate identity and brand assets, Brighton Marine required support to ensure their unique story was told — a narrative that demonstrates the lasting positive impact they have on the Veteran community.

The Strategy

Working closely with Brighton Marine, Belfort Group (BG) developed a brand identity that truly reflected the organization’s deep commitment to military servicemen and women. Our focus was to create a brand story that resonated with Veterans and strengthened Brighton Marine’s role in the broader conversation about Veteran support.

This effort included building a visually appealing, easy-to-navigate website that serves as a central hub for Veterans to quickly access crucial resources and services. The brand architecture and messaging highlighted Brighton Marine’s unique approach and positive impact within the Veteran community.

The Result

The new brand and website have transformed Brighton Marine’s reach and accessibility. Veterans can now more easily find the information and services they need. Since launching the brand, Brighton Marine has received positive media coverage and formed new partnerships with nonprofit organizations in the Veteran Network Community. The organization has also gained recognition from prominent Commonwealth political leaders. As a result, the vision has become a recognized entity that meets the diverse needs of Veterans. This successful branding effort has significantly increased Brighton Marine’s visibility.