The Opportunity

Casco Botanical Department, a cannabis company from Maine, saw an opportunity to expand into Dartmouth, MA. They needed local approvals and community support for this expansion. Casco turned to Belfort Group (BG) for help with media and community relations. Their goal was to inform and engage the Dartmouth community positively about Casco Botanical Department coming to their area.

The Strategy

To achieve their objectives, Casco Botanical Department collaborated with the BG creative team. Together, they developed a strategy focused on creating a dedicated campaign website (not currently live) as an informative hub. Additionally, they designed printed mailers distributed strategically to community members who would be voting on Casco Botanical Department’s approval in Dartmouth. The strategy aimed to inform and persuade the community about the benefits and importance of Casco Botanical Department’s establishment in Dartmouth.

The Results

The implemented strategy successfully increased awareness and engagement within the community. The campaign website and printed mailers effectively conveyed the company’s plans and benefits, deepening understanding and support for Casco Botanical Department’s cannabis expansion into Dartmouth, MA.